freuds launched a new Change4Life national physical activity programme, from Public Health England and Disney UK, which aims to encourage kids to get active and Train Like A Jedi. The new programme uses the excitement of Star Wars and its characters and is designed to increase levels of physical activity amongst children in England.
Procure Worldwide secured the support of double taekwondo Olympic champion Jade Jones, who starred in a new play-along video to inspire kids and families to get active.
We launched the campaign at John Boyega’s old school in Camberwell and John returned to surprise the kids – who shrieked with joy, as you can imagine.
You can access the Train Like A Jedi video here: https://www.nhs.uk/change4life/activities/train-like-a-jedi