The Financial Services sector is wrestling with the twin challenges of a slow recovery out of the 2007 financial crash and its commoditisation at the hands of disruptive forces. Against this backdrop of consumer distrust and indifference, Financial Services brands are challenged with finding new, creative ways to engage existing and new audiences and differentiate themselves from the competition. freuds works with some of the world's biggest brands to help them stay relevant in this new world and regain the confidence of consumers by engaging new and existing customer audiences emotionally through creative, distinct content.?