Launches are inherent in everything we do - that strategically thought through moment, which provides a platform for us to 'reveal' to an identified audience. At freuds we pride ourselves in crafting and curating some of the most innovative and creative ways to talk to consumers. We understand for a launch to be successful there are multiple components, disciplines and 'products' which need to work together to make it a success (regardless of scale) - with the ultimate focus being to drive sales and awareness, whilst delivering a consistent narrative where both physical and mental availability work cleverly together.