Measurement and Analysis
Within our strategy team we have a suite of analytics that provide reputation insight in the world of earned and social media. Starting with our core foundation report which helps us understand brand position and movement within the media landscape, we are positioned to compliment this with further analysis dependent upon client objectives. The range of our analysis provides transparency on all PR activities, delivering metrics that matter rather than vanity numbers. This places measurement and evaluation at the heart of each strategy on an ongoing basis, rather than a campaign afterthought.??