Helping sponsorship pay its way. Brands spend large percentages of their marketing budgets on sponsoring events, sports and entertainment but it does not always provide the level of consumer engagement the investment deserves. We believe that sponsorship should not just engage people who directly follow an activity, but also deliver engagement to key audiences on a much larger scale. Working directly with brands or with sponsorship agencies, freuds designs and activates communications strategies that tells stories audiences care about to bring a brand’s sponsorship to life.??